Our mission
DecisionPoint exists to protect individual decision quality when the financial stakes increase.
Financial decisions later in life carry complexity.
Not because you lack knowledge, but because the tradeoffs are real and the time available to recover is compressed.
We exist to ensure the reasoning beneath those decisions holds up under examination.
Our goals are simple:
- Not to direct outcomes.
- Not to accelerate action.
- Our goal is disciplined evaluation.
So that whatever you decide rests on structure, not pressure.
The co-founders
Keli Alo and Mark Robinson
Clarity After 50 by DecisionPoint is the firm’s educational channel on Instagram, with Clarity After Fifty planned for YouTube. Both are designed to help people over 50 ask better questions before making major financial decisions.
Mark and Keli bring decades of experience across asset management, investment oversight, private capital, advisory leadership, and financial planning. Collectively, their work has included oversight of more than $500 million in managed and advised assets across multiple roles and structures.
That experience matters. Not as authority to direct your decisions. But as exposure to how financial reasoning succeeds and where it breaks down.
They have seen:
- How product incentives shape advice.
- How assumptions go unexamined.
- How complexity gets simplified too quickly.
- How intelligent people accept risk without naming it.
DecisionPoint Services was created to separate evaluation from product sales.
- No asset management.
- No product placement.
- No compensation tied to implementation.
The focus is reasoning quality.
You remain the decision maker.
Clarity After 50
Clarity After 50 is our educational channel on Instagram. Soon, Clarity After Fifty will launch on YouTube. Both channels are designed for people over 50 who want to ask better questions before committing to a final decision.
These are not marketing platforms. They are educational spaces for disciplined financial evaluation.
- No product incentives.
- No urgency.
- No narrative shaping.
Just clearer questions, examined reasoning, and better decision structure.
We do not craft your money story.
We examine the decisions shaping it.
We provide structure.
You retain decision authority.
About DecisionPoint Services
Keli Alo
Mark Robinson
Mark Robinson
Co-founder of DecisionPoint Services and creator of Clarity After 50 by DecisionPoint.
Keli’s experience as a former Army Field Artillery Commander shaped his operating principle: trust, then verify. His background spans investment advisory leadership, portfolio management, private capital exposure, operational management, and financial pl
Co-founder of DecisionPoint Services and creator of Clarity After 50 by DecisionPoint.
Keli’s experience as a former Army Field Artillery Commander shaped his operating principle: trust, then verify. His background spans investment advisory leadership, portfolio management, private capital exposure, operational management, and financial planning.
He created Clarity After 50 as an educational channel for people over 50 who want to think more clearly before making major financial decisions.
The channel reflects the same discipline behind DecisionPoint Services:
- Structured thinking.
- Assumptions examined.
- No urgency.
- No product incentives.
Keli’s role is not to direct outcomes. It is to evaluate how the decision is being constructed.
He clarifies the structure.
You decide what matters.
Mark Robinson
Mark Robinson
Mark Robinson
Mark is Co Founder of DecisionPoint Services and the architect of Health Care Relief.
He designed DecisionPoint's health care cost containment framework and oversees incorporation of AI platforms for deployment into client company benefit plans.
Before launching DecisionPoint, Mark managed more than $125 million in pension, retirement, and
Mark is Co Founder of DecisionPoint Services and the architect of Health Care Relief.
He designed DecisionPoint's health care cost containment framework and oversees incorporation of AI platforms for deployment into client company benefit plans.
Before launching DecisionPoint, Mark managed more than $125 million in pension, retirement, and individual investment accounts. As a Certified Investment Management Analyst, he practiced as an investment management analyst for many years, evaluating portfolio construction, risk exposure, and fiduciary oversight across institutional and individual mandates.
That experience matters. Not as a signal to direct your decisions. But as exposure to how investment reasoning performs under scrutiny. He has seen where asset allocation holds. Where cost structures erode returns quietly. Where assumptions about risk tolerance go unexamined.
His approach remains consistent. Examine the structure. Test the assumptions. Align the reasoning.
Execution follows disciplined evaluation.